12-Mar-19, Retail In Asia
Athleisure is just one of the the products of the 'healthy lifestyle' that recently has been engaging more and more people around the world.
%20Shutterstock_Retail%20In%20Asia.jpg "China has big plans for fitness (c) Shutterstock Retail In Asia")
Image: Shutterstock / Retail In Asia
Brands which have been around for quite a while have started exploring opportunities to embed the values of well-being in their products. In China, the engagement of virtual communities and KOLs and influencers have definitely helped to boost the trend.
China is in the midst of a five-year fitness plan outlined by the government that would, if successful, see the nation spending RMB1.5 tn (USD225 bn) on sports and fitness by 2020, with about half a million people participating in fitness by that same year. This has resulted in an explosion of gyms, juice bars, healthy eateries, and, of course, fitness KOLs.